SMX-West-2013-headshot3Hi, I’m Pamela Parker. I’ve been involved in the internet marketing and social media world  – as a journalist, as a writer, or as an employee of a media business start-up helping independent publishers and world-class marketers — for more than 10 years.

Before there were blogs, beginning back in 1995, I developed a hand-coded Web site (now lost to the sands of time) where I published poetry, essays and art.



Here are some excerpts of what I’m writing about at The River, my media & marketing blog.



I’d share my own advice, but one of my panelists for the upcoming West show has already encapsulated it all so well in his post: How I Got Accepted To Speak At SMX West 2015. Best of luck in all of your speaking endeavors! The post How To Get Accepted To Speak at an SMX Event appeared first on The River. [...]
Thu, Jan 15, 2015
Source: The River
This morning, I caught up on the news by reading about the recent terrible accident in Glasgow that took six lives. Most headlines I saw referred to it as the “Glasgow Bin Lorry Crash.” Here, we’d call it the “Garbage Truck Crash.” Sad as the incident was, It got me thinking about a less-tragic cultural phenomenon that I’ve been observing for some time. When I was a kid, I wouldn’t have had any idea what a “Bin Lorry” was. I remember having to look up words like “treacle” after I’d come across them in books. And books were nearly the only places I ran across such words. I met an exchange student from Australia in high school and was fascinated by slang he taught me like saying “no worries” rather than “you’re welcome” or “not a problem.” I also remember being confused about the term “mince” or “mince meat” — I thought I’d figured out that “mince” was what we termed “hamburger meat” or “ground beef,” but then I heard about a “mince pie” or a “mincemeat pie,” which sounded like dessert to me. And speaking of dessert, that Pink Floyd song that asked “how can you have any pudding if you [...]
Tue, Dec 23, 2014
Source: The River
Because content marketing is growing in importance and sophistication, it’s tempting to think of it as something new. But, just like Social Media Marketing is an extension of Word-of-Mouth marketing, content marketing has been around forever. My favorite example is something people likely see every day as they’re commuting back and forth to work — the ubiquitous electronic sign, usually appearing at bank branches, that gives us the time, temperature, date, and, in our community, a listing of local events. That’s content marketing at its best, providing essential utility. We don’t even notice it as such anymore, we take it so much for granted. Yet it still serves its purpose of positioning the bank as a reliable and helpful pillar of the community. I ran across another example of old-skool content marketing while going through my mother’s recipe box the other day. A realtor back in the day provided homemakers with recipes on index cards, with a watermark featuring the brand and the Better Homes and Gardens logo (was this the distribution method, maybe?). The individual realtor’s name and phone number (note no area code) appears on the back. Love it. The post Old-Skool Content Marketing appeared first on The River. [...]
Thu, Dec 11, 2014
Source: The River
I’m in the process of editing a piece that’s focused on APIs — that’s application program interfaces, of course. Along the way, I thought I recalled having written something about APIs back in my ClickZ days. Here’s what I uncovered… Back in February of 2004 (more than 10 years ago, folks), I wrote a piece called Web Services: RSS On Steroids. At that point, I guess the term and acronym API hadn’t become popular, so I referred to them as Web Services: Web services is really just a way of exchanging information over the Internet. Instead of using browsers, it allows applications to talk to one another directly using open standard technologies such as XML, SOAP, WSDL, and UDDI. What can you do with this type of information exchange? The possibilities seem as infinite as your imagination. And then, two years later, I patted myself on the back for my prescience with a follow-up piece called Attack of the APIs: (I am a complete dork, I know…) Over the past few months, we’ve seen some compelling uses of these APIs for marketing-related mashups. ClickZ columnist Ian Schafer‘s agency put together a mash-up with Google Maps that let fans of HBO’s The Sopranos re-visit some of the places and [...]
Wed, Nov 19, 2014
Source: The River