SMX-West-2013-headshot3Hi, I’m Pamela Parker. I’ve been involved in the internet marketing and social media world  – as a journalist, as a writer, or as an employee of a media business start-up helping independent publishers and world-class marketers — for more than 10 years.

Before there were blogs, beginning back in 1995, I developed a hand-coded Web site (now lost to the sands of time) where I published poetry, essays and art.



Here are some excerpts of what I’m writing about at The River, my media & marketing blog.



Because content marketing is growing in importance and sophistication, it’s tempting to think of it as something new. But, just like Social Media Marketing is an extension of Word-of-Mouth marketing, content marketing has been around forever. My favorite example is something people likely see every day as they’re commuting back and forth to work — the ubiquitous electronic sign, usually appearing at bank branches, that gives us the time, temperature, date, and, in our community, a listing of local events. That’s content marketing at its best, providing essential utility. We don’t even notice it as such anymore, we take it so much for granted. Yet it still serves its purpose of positioning the bank as a reliable and helpful pillar of the community. I ran across another example of old-skool content marketing while going through my mother’s recipe box the other day. A realtor back in the day provided homemakers with recipes on index cards, with a watermark featuring the brand and the Better Homes and Gardens logo (was this the distribution method, maybe?). The individual realtor’s name and phone number (note no area code) appears on the back. Love it. The post Old-Skool Content Marketing appeared first on The River. [...]
Thu, Dec 11, 2014
Source: The River
I’m in the process of editing a piece that’s focused on APIs — that’s application program interfaces, of course. Along the way, I thought I recalled having written something about APIs back in my ClickZ days. Here’s what I uncovered… Back in February of 2004 (more than 10 years ago, folks), I wrote a piece called Web Services: RSS On Steroids. At that point, I guess the term and acronym API hadn’t become popular, so I referred to them as Web Services: Web services is really just a way of exchanging information over the Internet. Instead of using browsers, it allows applications to talk to one another directly using open standard technologies such as XML, SOAP, WSDL, and UDDI. What can you do with this type of information exchange? The possibilities seem as infinite as your imagination. And then, two years later, I patted myself on the back for my prescience with a follow-up piece called Attack of the APIs: (I am a complete dork, I know…) Over the past few months, we’ve seen some compelling uses of these APIs for marketing-related mashups. ClickZ columnist Ian Schafer‘s agency put together a mash-up with Google Maps that let fans of HBO’s The Sopranos re-visit some of the places and [...]
Wed, Nov 19, 2014
Source: The River
No, I’m not asleep. Just resting my eyes, I’m sure. In preparation for speaking at the Local Social event in Dallas last month, I wrote up thoughts on a few emerging areas that I think will have a big impact on digital marketing, and marketing as a whole, in the coming years. In the spirit of “leveraging content” I’ll publish them here… One of the most interesting areas we’ve been exploring — and this is a big area, admittedly — is the intersection between the real world and the digital world, sometimes called augmented reality. When you think about it, we live in the real world and the digital world is just a reflection of that. Why should we have to be tethered to a certain screen at a desk at home to see that digital world, when it’s so much more useful when it’s integrated into our daily lives? We’ve gotten a little taste of that with smartphones, but we’re still mostly looking into a world that’s totally different than the world around us — watching videos, checking Facebook and email — which is one reason why smartphones are criticized as being harmful to society and human relationships. The Physical Web We recently published a [...]
Tue, Nov 11, 2014
Source: The River
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It’s going to be a busy few weeks — and it’s already started! Tomorrow, SMX East begins in NYC, and it’s still possible to register on site — or get free expo passes that include admission to certain sessions. Then, next month (which is coming up rapidly), I’ll be in the Dallas area with some notable industry figures for the Local Social one-day event, benefiting traumatic brain injury research. More to come, but hope to see you somewhere! The post Speaking In The Next Month appeared first on The River. [...]
Mon, Sep 29, 2014
Source: The River