SMX-West-2013-headshot3Hi, I’m Pamela Parker. I’ve been involved in the internet marketing and social media world  – as a journalist, as a writer, or as an employee of a media business start-up helping independent publishers and world-class marketers — for more than 10 years.

Before there were blogs, beginning back in 1995, I developed a hand-coded Web site (now lost to the sands of time) where I published poetry, essays and art.



Here are some excerpts of what I’m writing about at The River, my media & marketing blog.



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It’s going to be a busy few weeks — and it’s already started! Tomorrow, SMX East begins in NYC, and it’s still possible to register on site – or get free expo passes that include admission to certain sessions. Then, next month (which is coming up rapidly), I’ll be in the Dallas area with some notable industry figures for the Local Social one-day event, benefiting traumatic brain injury research. More to come, but hope to see you somewhere! The post Speaking In The Next Month appeared first on The River. [...]
Mon, Sep 29, 2014
Source: The River
Image courtesy of Active Prospect.
If you’re in the ATX, I hope you can come to the 512 Interactive event that’s happening tonight at the offices of ActiveProspect, Inc. (4203 Guadalupe St, Austin, TX 78751). I’ll be moderating a panel of email experts talking about acquisition, nurturing and retention. It’s from 6 p.m. to 8 p.m. and it’s free. Register here. Image courtesy of Active Prospect. Attendees will enjoy a networking reception including light appetizers, complimentary drinks (and maybe even a little ping-pong) from 6:00-7:00 p.m., followed by the one-hour interactive panel discussion. On the panel, I’ll engage in a discussion with marketing experts from PostUp, the email marketing company, and UnsubCentral, which works in email compliance, suppression, and opt-out management. (Both companies were founded by Austin entrepreneur extraordinaire, Josh Baer. There’ll also be ample opportunity for you to ask your own questions. Panelists include: Brandon Badger, PostUp Director of Integration Robin Green, PostUp VP of Sales Cris Angelini, UnsubCentral Sales Director Todd Boullion, UnsubCentral General Manager Hope you can join us! It promises to be a good time! The post Come To Tonight’s Email Marketing Panel in Austin appeared first on The River. [...]
Wed, Aug 27, 2014
Source: The River
The “Can I do a guest post on your site?” emails are arriving fast and furiously, and may have reached its peak with this that came in today: Hello, Hope you are doing great!!! We have a unique, genuine and good quality content for your site - which needs to be published on your Site. We promise you that Once this content is published we will not share with any other blogger. Please let us know if we can send the article to you for review. Uh… no thanks. Does this really work? The post How NOT To Do Content Marketing appeared first on The River. [...]
Wed, Jul 23, 2014
Source: The River
Every once in a while, I’ll hear from a friend or family member that they’re mourning the loss of their precious smartphone. What’s worse, they’re often wrecked because of all the data — emails, pictures, contacts, etc. — that has disappeared when the phone got lost, dropped or wet. We are way beyond that, people. We are living in the future. There is absolutely no reason for you to lose important data — or at least not that much of it. If you’re one of these people, let me enlighten you. Techie folks, please know that I’m trying to make this as simple as possible for those who NEED this info. For iPhone Users Chances are, if you’ve got an iPhone, you’ve also got an Apple ID and a free iCloud account with 5GB of storage. What this does, basically, is back up your phone data — when you’re connected to Wi-Fi, plugged in, and your screen is locked, anyway. So, no worries, right? Wrong. If you’re like me, you’ve gotten an error message that says: “This iPhone cannot be backed up because there is not enough iCloud storage available.” Bummer! The first line of attack here should be customizing what’s being backed up in [...]
Mon, Jul 21, 2014
Source: The River